Woolworths backflips - QF points are coming back

[Red Roo]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

Nothing you don't already know, but here's our official media release: WOOLWORTHS AND QANTAS ANNOUNCE NEW FREQUENT FLYER PARTNERSHIP - Qantas News Room

 

[chrispy3276]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

Thought this was an interesting statement from the Qantas press release:

Woolworths is currently increasing the number of orange tickets in store on fresh and high demand products and implementing a Woolworths Dollars ‘top-up’ campaign. As part of this process, Woolworths will ensure active members have earned at least ten Woolworths Dollars in the first seven weeks of the program.

 

[Ozgirl]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

And QFF are back!

I think it might still be too little too late...

This doesn't help me since i still have not yet seen a I&S redeeming product i would actually buy...

But may be more savy with using bonus offers in the future!

 

[franjelley]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

it's a lot better than nothing. i've only got something like 1.50 so far, but i'll be happy to get a few points now and then.

 

[exceladdict]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

Thought this was an interesting statement from the Qantas press release:

Woolworths is currently increasing the number of orange tickets in store on fresh and high demand products and implementing a Woolworths Dollars ‘top-up’ campaign. As part of this process, Woolworths will ensure active members have earned at least ten Woolworths Dollars in the first seven weeks of the program.

I wonder if that requires shopping?

Around half of all Everyday Rewards members were linked to the Qantas Frequent Flyer Program and of those around 32% had not redeemed points for flights or other goods during the life of the program. However, the relationship has helped avid points collectors to reach their goals.

Over the first six years of the Woolworths-Qantas relationship, around 9.4 million flights were redeemed using points earned at Woolworths. About 80 per cent of points redeemed by Woolworths shoppers were on flights and the remainder were for items in the Qantas store (where the most popular items are gift cards, household appliances and personal electronic devices).

If you don't claim your rewards, whose fault is it?

 

[Flyingdr]

Best thing they could have done!!

 

[exceladdict]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

Selected products that are priced up to compensate for the rewards points.

I got the email as well this morning - I suppose it is better than what we have now but the crux of the problem still remains. :-|

Woolies Pesos are only earned on a few select products, most of which I will not buy. With EDR we earned QFF points for every dollar spent over $30 no matter which groceries were purchased.

FlyBuys now has the distinct advantage of points being earned for all purchase whilst Woolies will only award points/Pesos for some (very few actually). The flood of targeted offers gives Pesos for just about all purchases and if Woolies want a real loyalty program they need to ensure that their customers get recognition for shopping at their stores, not just for items self selected by Woolies.

I will take up the option of converting Pesos to QFF points but am annoyed that I cannot opt in to this now instead of 'mid next year'.

That is correct - if you swipe your WOW-card when it holds a W$10 credit it will appy that credit automatically if your grocery spend is at least $10. So be warned - if you are intending to hold over that credit until the 870 QFF trade comes along you'd better be shopping at $9.99 total spend or less per shop.

The risk I'm perceiving, and disliking, is the idea this happens automatically to make it "easier for me".

That just screams that the computer will minimise my rewards.

Ie I would prefer $5 of pesos to a "double points" offer but I would prefer 500 points to "5 pesos for $50 spend"

Oh how I hope the execution of this is flexible enough to not put further restrictions on the ability to use the program to actually earn rewards.

 

[smit0847]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

I got the email as well this morning - I suppose it is better than what we have now but the crux of the problem still remains. :-|

Woolies Pesos are only earned on a few select products, most of which I will not buy. With EDR we earned QFF points for every dollar spent over $30 no matter which groceries were purchased.

FlyBuys now has the distinct advantage of points being earned for all purchase whilst Woolies will only award points/Pesos for some (very few actually). The flood of targeted offers gives Pesos for just about all purchases and if Woolies want a real loyalty program they need to ensure that their customers get recognition for shopping at their stores, not just for items self selected by Woolies.

I will take up the option of converting Pesos to QFF points but am annoyed that I cannot opt in to this now instead of 'mid next year'.

The fundamental problem with WW dollars seems to be that it's moved from a cost centre centre to a profit centre. They used to wear the cost of handing out QFF points in order to increase loyalty, now it seems like they're building the cost into the price of things they're promoting.

That's a big change.

Imagine how much Velocity would be smashing it if they had tied up with flybuys instead of etihad!

 

[medhead]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

That is correct - if you swipe your WOW-card when it holds a W$10 credit it will appy that credit automatically if your grocery spend is at least $10. So be warned - if you are intending to hold over that credit until the 870 QFF trade comes along you'd better be shopping at $9.99 total spend or less per shop.

No, that's incorrect. The operator tells you that you have $10 available. You then have to tell them to use it. They then do something to the screen and the $10 gets applied to the shop.



(for the second time)

 

[burmans]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

No, that's incorrect. The operator tells you that you have $10 available. You then have to tell them to use it. They then do something to the screen and the $10 gets applied to the shop.



(for the second time)

Yep, same as flybuys, you get asked and have to accept the use.

 

[Punky]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

The fundamental problem with WW dollars seems to be that it's moved from a cost centre centre to a profit centre. They used to wear the cost of handing out QFF points in order to increase loyalty, now it seems like they're building the cost into the price of things they're promoting.

There is much interesting about the new scheme. We may never get to know just how much Qantas had to change to make this all happen.

 

[prozac]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

Not really interested as WW has put up a lot of it's prices in the period that all the pushing and shoving started meaning that many items are now priced 10-30% more than before the start of Woolies peso's. Cheaper to go out and simply buy a ticket.

 

[andye]

Wash your mouth out!
I expressed the view that QFF points were sold wholesale for more than 1 cent each. I was assured that they were sold for 0.8 cents a piece.

For course that isn't the whole story since the spend to earn WWR$10 is highly variable. My experience so far has ranged from WWR$20 for $100 spend to WWR$8 for $1000+ spend. On those numbers they should be able to give points out @1 cent each.

I wonder if QF will charge more for the points they sell to WW now. Apart from the fact that WF would have been in a better bargaining position, the people who choose a QF collection option will be much more likely to redeem them than Joe Bloggs so costing QF more.

 

[Lonely Flyer]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

No. I buy the products I want to buy and used to be rewarded for that. Now, I'm only rewarded if WOW's idea of what I want to buy actually coincides with what I know I want to buy.

No point in buying a more expensive cheese with WWR attached if the cost is still more than the cheese I normally buy.

In yesterday's shop, I think I saw one, yes one, orange ticket in the whole damned store. This was Carindale, so not a small store!!

The new scheme is cough and no other supermarket around the world has come up with something so complex and unrewarding.

And you would think that Mr Orange deserves to see more of those orange tickets!

 

[medhead]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

There is much interesting about the new scheme. We may never get to know just how much Qantas had to change to make this all happen.

I doubt Qantas had to change very much at all. Maybe they had to accept a lower annual purchase of points from Woolworths. the cost of woolworths of the new version must be lower, with all the people saying they've spent $1000s to earn WWR$0.20.

 

[yohy?!]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

ouch - someone in woolies marketing has to be on the way out for this stuff up:

infuriate customers/lots of negative PR, lose sales to coles and still have to pay QF for points

 

[exceladdict]

Re: Woolworths reviewing partnership with Qantas Frequent Flyer.

ouch - someone in woolies marketing has to be on the way out for this stuff up:

infuriate customers/lots of negative PR, lose sales to coles and still have to pay QF for points

Being a fly on the wall during these chats, and the qf/wow negotiations, would have been a great episode of 'ready for take off'.

 

[coyote25]

Fairfax news take on the changes
http://www.theage.com.au/business/r...ntas-points-for-shoppers-20151214-gln6rz.html

 

[exceladdict]

Fairfax news take on the changes
http://www.theage.com.au/business/r...ntas-points-for-shoppers-20151214-gln6rz.html

Sorry to over post in this thread, but I also wanted to add that I'm observing a lot of the articles have mentioned it's people "at the higher end of the income scale" that prefer points.

Keen to see evidence of this. My own take is that airline points are an aspirational reward and as such it would be lower-middle income shoppers who see the elusive holiday as a worthwhile reward.

 

[medhead]

Sorry to over post in this thread, but I also wanted to add that I'm observing a lot of the articles have mentioned it's people "at the higher end of the income scale" that prefer points.

Keen to see evidence of this. My own take is that airline points are an aspirational reward and as such it would be lower-middle income shoppers who see the elusive holiday as a worthwhile reward.

IME people on low incomes worry about cash in hand, not the promise of something that they might collect in the future. Their question is "what am I going to feed the kids tomorrow night?" So I very much see the higher income thing as an inherent truth. Let's not forget that Australia has a large number of people who think they have average incomes when in reality they are in the top 20% of income earners.

I wonder if QF will charge more for the points they sell to WW now. Apart from the fact that WF would have been in a better bargaining position, the people who choose a QF collection option will be much more likely to redeem them than Joe Bloggs so costing QF more.

As per my other post I think the threat to leave probably balanced out the charge per point.