- Joined
- Jun 4, 2009
- Posts
- 1,804
Had an interesting one today at one of my local Subway stores.
They said they no longer took Amex because the fees are too high. I responded that restaurants only usually pay around 2%, and that bigger chains could negotiate a discount. The manager then responded that it's different because they're a franchise (even though they likely still have access to the Subway discount rate, and even if they didn't, the rate wouldn't be too high anyway). I then said "oh well, I'll just go to (suburb) next time - they still take Amex and have the same products at the same price".
Her response was "O..... K.....?"
How dumb can you be! Two percent on a $7.95 sub is $0.159... apparently the bread, a few slices of turkey and the salad/sauce cost *so* much that they just can't afford it... don't get me started on the $3.80 Coke bottles (600mL), which would have a cost price of around 70-80c! Plenty of margin there (though I didn't buy one on this visit).
As I alluded to in my first sentence, there are three Subway stores within a two minute drive of my house.
Store 1 takes Amex with no minimum and no surcharge - and displays the card decals (incl. Amex) on the till and entry door. This is obviously my preferred store.
Store 2 (the store mentioned above) used to take Amex, but just didn't have the Amex logo on display (though displayed Visa/MC logos). They now don't accept it at all.
Store 3 has never accepted Amex, and has a $10 EFTPOS/credit minimum.
All things considered, why would I now visit store 2 or 3?
Rule #1 of business - don't make it difficult for the customer to actually pay, or they will indeed go elsewhere - especially when the alternates offer the same products and pricing!
Ugh...
They said they no longer took Amex because the fees are too high. I responded that restaurants only usually pay around 2%, and that bigger chains could negotiate a discount. The manager then responded that it's different because they're a franchise (even though they likely still have access to the Subway discount rate, and even if they didn't, the rate wouldn't be too high anyway). I then said "oh well, I'll just go to (suburb) next time - they still take Amex and have the same products at the same price".
Her response was "O..... K.....?"
How dumb can you be! Two percent on a $7.95 sub is $0.159... apparently the bread, a few slices of turkey and the salad/sauce cost *so* much that they just can't afford it... don't get me started on the $3.80 Coke bottles (600mL), which would have a cost price of around 70-80c! Plenty of margin there (though I didn't buy one on this visit).
As I alluded to in my first sentence, there are three Subway stores within a two minute drive of my house.
Store 1 takes Amex with no minimum and no surcharge - and displays the card decals (incl. Amex) on the till and entry door. This is obviously my preferred store.
Store 2 (the store mentioned above) used to take Amex, but just didn't have the Amex logo on display (though displayed Visa/MC logos). They now don't accept it at all.
Store 3 has never accepted Amex, and has a $10 EFTPOS/credit minimum.
All things considered, why would I now visit store 2 or 3?
Rule #1 of business - don't make it difficult for the customer to actually pay, or they will indeed go elsewhere - especially when the alternates offer the same products and pricing!
Ugh...