Obviously trialling something along the lines of:
"Attention ladies an gentleman. Flight QFxyz will be boarding shortly. At this time we would like to invite our Business, WP/OW Emerald/SG and families with small children and those requiring assistance to commence boarding. We shall announce our regular boarding call very shortly. Thank you for your co-operation." And then have somebody read and actually wave away anyone who don't fit the first boarding call.
Guess they're testing their "official boarding call voice" and "ability to look for WP/OW Emerald, assisted passengers and small children" amongst the queue.
Thanks Red Roo for keeping us appraised. . . . . . . . . but I think QFd missed the boat a long time ago when this "enhancement" was originally implemented. :mrgreen: