The totally off-topic thread

Status
Not open for further replies.
Offer expires: 18 Mar 2025

- Earn up to 100,000 bonus Qantas Points*
- Enjoy an annual $450 Qantas travel credit
- Don't forget the two complimentary Qantas Club lounge invitations and two visits to the Amex Centurion Lounges in Melbourne and Sydney.

*Terms And Conditions Apply

AFF Supporters can remove this and all advertisements

Dan hope it all gets sorted out soon.





As to you 2 you need to get on facebook and keep up with the latest news. ;)

Hmmm, I am, in spite of myself, a fairly recent signing to facebook (I was invited; how could I refuse?), and I just looked at the AFF group but still none the wiser! I guess I'll learn how to drive it sooner or later.
 
I'm now on leave until 1st April so I really don't care either way. :cool: ;)
Yes but everyday proclaimed a public holiday potentially extends your leave past April 1, 2010 and then you would have accumulated some more annual leave whilst being on leave....

As to you 2 you need to get on facebook and keep up with the latest news. ;)
And what is so special about Facebook?
 
Yes but everyday proclaimed a public holiday potentially extends your leave past April 1, 2010 and then you would have accumulated some more annual leave whilst being on leave....
Actually that is another interesting one that I'm not sure I am able to easily explain in writing.

Suffice to say that my leave has accounted for onward accumulation.
 
Hmmm, I am, in spite of myself, a fairly recent signing to facebook (I was invited; how could I refuse?), and I just looked at the AFF group but still none the wiser! I guess I'll learn how to drive it sooner or later.

Ok; one down one to go. :p
 
Actually that is another interesting one that I'm not sure I am able to easily explain in writing.

Suffice to say that my leave has accounted for onward accumulation.

So you've retired by going on leave! Sort of the Claytons retirement.
 
I thought the same thing... am I missing something with it's functionality?

It's basically Facebook's wall without steroi_s.

And you can subscribe to it (via RSS), if you so desire tracking serfty's schedule and whatever serfty is doing.
 
Did anyone see the new V Australia advert on Channel 7 last night.

[FONT=ARIAL,]http://www.youtube.com/flyvaustralia[/FONT]

Was having a chat with some friends today about this ad (they'd seen it and remembered it).

One view was that the ad was aimed at a subset of late 20's, 30's fashion and career focussed women (maybe Sex in the city type), me me me focused and that the world revolves around them. (not really a target audience of Qantas Business advertising normally)

Another view was that it was aimed at young men and played on sex appeal. (again not really normal Qantas Business advertising target, but a common Virgin theme of ad)

And another view indicated that it was young, hip, nightclub type of atmosphere and was targeting 20's-30's men and women. (again, not a Qantas target).

I'm interested in what people think - Do any of the above match your perceptions of the ad's target? All three?
 
Was having a chat with some friends today about this ad (they'd seen it and remembered it).

One view was that the ad was aimed at a subset of late 20's, 30's fashion and career focussed women (maybe Sex in the city type), me me me focused and that the world revolves around them. (not really a target audience of Qantas Business advertising normally)

Another view was that it was aimed at young men and played on sex appeal. (again not really normal Qantas Business advertising target, but a common Virgin theme of ad)

And another view indicated that it was young, hip, nightclub type of atmosphere and was targeting 20's-30's men and women. (again, not a Qantas target).

Another (perhaps better) example is Hilton Hotels vs. W Hotels. Whilst both have rather distinct non-overlapping target demographics, the common market which they are competing is still there, yet their images and advertising projects extremely different personalities. (Of course, Hilton is trying to "combat" this via their touted "Denizen" brand, which is currently shot to pieces thanks to a Starwood suit.)

I'm interested in what people think - Do any of the above match your perceptions of the ad's target? All three?

I never really thought of it in those ways, but the main theme that fundamentally stuck out for me was Virgin's usual marketing tack of being different - really different. And fun.

Qantas is a prime target for this kind of contrast because their ads (if there are any on TV let alone on the internet video stream) are all about the traditional pillars of good, solid (:rolleyes:) service. For the older generation this works fine, but for the newer generation this kind of approach is pretty sterile.

If anyone in QLD compares the advertising of UQ and QUT, that kind of draws a pseudo-parallel. Oddly enough, UQ had "realised" its traditionalist image wasn't going to guide itself well through a newer market, so it had the initiative some time ago to devise new marketing devices to reposition itself.
 
Status
Not open for further replies.

Become an AFF member!

Join Australian Frequent Flyer (AFF) for free and unlock insider tips, exclusive deals, and global meetups with 65,000+ frequent flyers.

AFF members can also access our Frequent Flyer Training courses, and upgrade to Fast-track your way to expert traveller status and unlock even more exclusive discounts!

AFF forum abbreviations

Wondering about Y, J or any of the other abbreviations used on our forum?

Check out our guide to common AFF acronyms & abbreviations.
Back
Top