Pushka
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Depends on which research fad is in vogue. I can remember when two glasses of wine a day were good for providing antioxidants. Now it seems that that is no good. Then there is the research that red meat causes cancer. I do not trust American research because it is dollar and market driven and their research methods are dodgy at best. I was just going on what my dietitian told me last Thursday.
Drug companies are the same. A friend who was a respiratory physician had wonderful overseas trips with just a small time investment required - at most. Very difficult to isolate the effect of that on decision making.
Then there is direct to consumer drug marketing. Trading on people's fear in order to make them request a product they dont need.
There is a very annoying add on the radio where a women who sounds like she is 90, and receives an Iphone thing and a Jane Fonda workout dvd as birthday presents. It turns out they are trying to market an immunisation to people aged over 65 who are susceptible to some kind of gremlin. If I sounded like this woman does at the age of 65 then I would be hot tailing it to the GP to put me out of my misery!