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I like to consider myself largely immune to advertising, but the current ads on TV for Rivers have ensured I will never (knowingly) spend a cent on any of their products. They drive me nuts (apparently socks are cheap when rock music is played and basic guys enjoy stupid advertising)!
+1. There are a whole range of ads that I find too stupid for words, but they must appeal to some punters.
They have always done their own ads using internal staff. Not sure if this has changed. The ads must appeal to a certain demographic, but it is possible that they have no idea how successful or not their advertising is.
Like or hate the ads the product and value for money is normally really good.