I said they are working on it...
The current site is off the shelf and essentially free (apart from hosting costs) as they took the first steps from Hotel bottle shop to online sales. I haven't discussed their business plan, but I suspect it's quite modest, they are doing pretty well in their little niche, despite the site limitations.
I'd rather an ugly site and all the good attributes rather than a pretty site and lacklustre offerings, prices, service. Being offended by a colour scheme and dodgy shopping cart is a pretty superficial reason not to consider the other aspects.
Now if you want really ugly and deficient, try here:
Australian Wine - discount wines - 1800Â incl. shiraz, cabernet