Absolutely within the right of QF to do that......or any airline.
Just as it is within the right of me as a WP to switch and fly VA if I have the perception that they show me love as a status FF and QF don't.
I take your point - but you fall into the usual trap of confusing value vs loyalty - which I have argued about ad nauseum on other threads.
The shadow (and row 4 seating) is not a given right.
But to be honest - if I'm choosing my next domestic flight, as a self funded traveller - one of my main reasons for choosing QF is that I have a very high chance of getting row 4. On a 3 hour flight CNS-SYD, this makes a big difference to me.
And unless you are lending me your Diamond-studded, Triple-Platinum, Gold-encrusted Amex Super Centurian, then I can't afford Business Class.
There is a reason I choose to fly QF as a Platinum rather than save money and fly with JQ or VA. And comfort is one of them.
I know I'm not guaranteed row 4, but I usually do get it at T-80.
I know I'm not guaranteed a shadow - and I usually don't think I get one, but am lucky to have a WP in 4A who does have a shadow.
I am NOT a person who will suddenly cough up a J fare because I'm forced to by QF withdrawing the row 4 perk - instead - my response will be to fly VA.
Your AA argument is accurate - but not relevant here. No one is suggesting AA-style unlimited status upgrade to Business Class.
But your argument that people don't buy Business Class because they can get Row 4 is false IMO. There is no guarantee, and most FF's who can afford J (or are flying on someone's else's dime) will buy J.
And as far as International is concerned (which is my major concern when choosing a FF program) - I wish I could afford J more often but I can't.
QF is not the cheapest on transpacifics, and TBH - the fact that I can choose a bulkhead or 80A/K, is almost the ONLY reason I fly QF on my regular transpacific flights.
If I lost that ability to do so reliably - VA or DL or NZ would have me in a heartbeat.
So much for the argument that my response would be to cough up a J fare - nope - QF would instead lose my small but not insignificant revenue.
this all comes down to golden handcuffs!
the AA argument I think is valid... no one in the states gets upgrades to first class all the time... but they get them often enough I guess to makemit worthwhile for them to just buy a coach fare.
now if platinums were always guaranteed a shadow, provided there were 2 or 4 empty seats on a flight (so empty middle seats in row 4 and 5) then wouldn't you be less likely to shell out the extra dollars for business?
I know I would... I'd take my chances each time (provided I wasn't flying on the peak mel-syd-cbr routes at peak times).
I appreciate there has been an extensive discussion on loyalty vs value... but as a ticketed passenger, the ONLY thing status does for me is detract from the best experience possible by allowing status holders the same benefits as I have. there is not a single benefit given to me by gold or platinum that my fist class ticket doesn't get... all I do is suffer lower quality because more people are there to drink the champagne in the f lounge, or I have to balance my meal on my lap while some business class passenger is sitting at the table.
what did I do? I swapped to star alliance, because they offer a better first class experience. NO ONE except for first class and HON members (and if you have to endure 300,000 miles each year, or 600,000 miles over two years I'll take my hat off to you) gets access to my FCLs and FCTs.
what do I have in those lounges? nice cigar lounges (with sensible people who can look beyond more than complaining about political correctness of anti-smoking for two seconds in their life). I get beautiful restaurants, I get service that is intelligent and all about my travel experience.
lufthansa seems to value 'value' as well as loyalty.
(ok, while writing this, granted the one benefit I get is access to club lounges when flying first class n America... on a ticket that would not usually grant lounge access...)